Less is #MORE this live document is a constant attempt to curated relevant business management reference material, in the shortest…
2. SELL > KPI
quotes, win rate, wallet share, market share, UGM, GM, GP, UGP, pipeline, leads,
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SELL / Branding
Branding is part of “1. Decide,” and its execution lives in “2. Sell.” Branding = part of Decide (Strategy) This is…
the CORE of any business
Business can be captured in these 4 core pillars: DECIDE where to play, how to win SELL commercial execution DELIVER…
4. ENABLE
ENABLE & CONTROL (System layer) Make performance possible and sustainable Functions / Activities Finance (accounting, FP&A, treasury, tax) HR /…
3. DELIVER
DELIVER (Operations) Fulfill what you sold Functions / Activities Operations / production / service delivery Supply chain (planning, logistics, warehousing)…
2. SELL
SELL (Revenue) Create demand and capture value Functions / Activities Sales (all channels) Marketing (brand, campaigns, digital) Price Pricing execution…