2. SELL / CUSTOMER(S)
Net Promotor Score NPS, Customer Segmentation
2. SELL > KPI
quotes, win rate, wallet share, market share, UGM, GM, GP, UGP, pipeline, leads,
SELL / Branding
Branding is part of “1. Decide,” and its execution lives in “2. Sell.” Branding = part of Decide (Strategy) This is…
2. SELL
SELL (Revenue) Create demand and capture value Functions / Activities Sales (all channels) Marketing (brand, campaigns, digital) Price Pricing execution…
Ask Questions, be curious, offer solutions
Too much choice to choose
In a California gourmet market, Professor Iyengar and her research assistants set up a booth of samples of Wilkin &…
the complex sell
https://www.membrain.com/blog/what-is-a-complex-sale "A complex sale involves multiple stakeholders, a longer sales cycle, and a high degree of perceived risk on the…