CORE / DECIDE / SELL / DELIVER / ENABLE
Strategy
Strategic Choices
- Playing to Win helps business strategy by redefining strategy as a set of clear, integrated choices rather than vague vision or annual planning. Its core “where to play, how to win” logic forces leaders to explicitly decide which markets, customers, and geographies to compete in and what competitive advantage will win there, making trade-offs unavoidable and strategic intent concrete. By linking these choices to required capabilities and management systems, the book shows how strategy translates directly into execution, investment decisions, and day‑to‑day priorities, enabling leadership teams to align, focus resources, and compete deliberately instead of spreading effort thin or mistaking goals and budgets for strategy.
- Strategy = Making Explicit Choices / Book: Playing to Win: How Strategy Really Works (by A.G. Lafley & Roger Martin)
- 1 Winning Aspiration – What does winning mean for us?
- 2 Where to Play – Which markets, customers, geographies, categories?
- 3 How to Win – What will be our competitive advantage there?
- 4 Core Capabilities – What must we be great at?
- 5 Management Systems – What processes and metrics support this?