Business can be captured in these five core pillars:
- DESIGN & DECIDE where to play, how to win
- SELL commercial execution
- DELIVER operations
- ENABLE finance + people
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2. SELLSELL (Revenue) Create demand and capture value Functions / Activities Sales (all channels) Marketing (brand,…
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2. SELLSELL (Revenue) Create demand and capture value Functions / Activities Sales (all channels) Marketing (brand,…
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2. SELLSELL (Revenue) Create demand and capture value Functions / Activities Sales (all channels) Marketing (brand,…