DESIGN & DECIDE (Steering)
How we run and prioritize
Functions / Activities
- Executive leadership (CEO, ExCo)
- Strategic planning / annual plans
- Budget allocation (capex, opex)
- Performance reviews (monthly, quarterly)
- Trade-off decisions (stop/start/scale)
- Risk appetite setting
Output: focus and resource allocation
DESIGN (Business Model)
What game we play
Functions / Activities
- Corporate strategy (long-term)
- Portfolio management (markets, products, suppliers)
- Business development / M&A (target selection)
- Strategic partnerships / alliances
- Innovation direction (what to build, not how)
- Pricing model design (not execution)
- Branding
Output: where and how you win
