What happens when an unstoppable force hits an immovable object?


At Brussels’ International Data Privacy Day, Apple CEO Tim Cookwent on the offensive against Mark Zuckerberg and Facebook.

Apple is a lifestyle brand. And part of the lifestyle Apple sells is users having more control over their privacy.

Facebook, on the other hand, is in the data business. The more data they collect on users, the more effectively they can sell targeted ads.

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“We believe that ethical technology is technology that works for you,” said Cook. “It’s technology that helps you sleep, not keeps you up. It tells you when you’ve had enough. It gives you space to create or draw or write or learn, not refresh just one more time.”

Will Tim Cook be able to join the true CHANG3RS? Read the full article here.

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