“new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what…
Read More HBR – Freek Vermeulen – Many Strategies Fail Because They’re Not Actually Strategies
Reid Hoffman – Masters of Scale – make everyone a hero
Gary Hamel – competitive advantage
the Top Line Trinity
For high performance top line growth these three disciplines must be fully in sync; Strategy, Marketing and Sales.
Single vs multi brand strategy
An organization is very much linked to it's core brand. In order to facilitate express sales growth, through an aggressive…
Joost d’Hooghe
Joost d’Hooghe – I am a strong believer of using positive energy and personal relationships to build lasting commercial partnerships. Applying…
Peter Drucker – Create a Customer
The Purpose Of A Corporation: To Create A Customer In 1954, Peter Drucker put forward an equally radical idea for business.…
