Sophie Wisbrun is championing the doing business by doing good initiative,  for 29 days, you will receive an inspirational interview with tips, strategies, tools and gifts on how to use your business as a force for good. In case you missed some interviews, there will also be a replay period after the Summit.
“Today I will introduce you to Aaron Hurst. He is an Ashoka Fellow, award-winning entrepreneur and globally recognized leader in fields of purpose at work and social innovation. He is the CEO of Imperative and founder of the Taproot Foundation. Aaron is the author of the Purpose Economy and the author of Fast Company’s Purposeful CEO Series.​
Get Ready:
Aaron’s Purpose is to empower leaders to act courageously. He will share why Purpose is crucial for everyone. All the solutions to solve today’s issues are there, but Purpose is the missing link. He will share how you can define your own Personal Purpose and your Company Purpose and how these two are interconnected.

Click on the below buttons to get access to the interviews.
For the busy ones, there is a short 4 minutes interview.
For the enthusiasts, there is a longer 35 minutes interview.


Aaron is giving away a very valuable gift. He is donating to everyone a Personal Purpose Assessment which is normally a 75$ Training. As he is fully committed to give you the self awareness and the support to enable you to change the world. You will get access if you send him an email with the subject “I choose Purpose” to
Share your reactions:
I would love to know what your take aways of this interview are and really appreciate if you could let me know. Feel free to share in the doingbusinessdoinggood facebook group or email me.
Looking forward to hearing from you,

Kind regards,

Sophie Wisbrun
Sustainable Business Catalyst

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‘From knowing comes caring and from caring comes change’

PS 1: Have you enjoyed the movie? Spread the word and share the link so others can enjoy it as well!
PS 2: Interviews will be available for 72 hours. Make sure you grab your opportunity!
PS 3: In case you missed the interviews the past days, you find them here below, plus the opening interview of Paul Polman: