Sinek says he wouldn’t have been inspired to do any of those things if it weren’t for books. There are two in particular that he calls life-changing: “Man’s Search for Meaning” by Viktor Frankl and “Finite and Infinite Games” by James Carse.


From “Man’s Search for Meaning” by Viktor Frankl:

We cannot control the world around us, but we can control our attitude. Whether a situation is good or bad simply depends on how we see it.