Marc Benioff steered Salesforce to stellar success through “V2MOM.” which stands for vision and values (V2) combined with methods, obstacles, and measures (MOM). It’s shorthand for their fundamental business processes:

Vision: Defines what you want to do or achieve.

Values: Principles and beliefs that help you pursue the vision.

Methods: Actions and steps to take to get the job done.

Obstacles: The challenges and issues you have to overcome to achieve the vision.

Measures: The ways in which you measure achievement.

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