The world is big. Make sure to maximize the reach into your market. Think outside. Your marcom efforts only target a selective portion of the market. Partner with institutes, or independent platforms (such as UL PROSPECTOR). These platforms can create new leads outside of your current customer base, use e.g. promotion or webinars.

Do not just work on your marcom channels, actively check your distributors websites, promotions and benchmark against competitors or other industries.

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