Professor Scott Galloway captures the “magical” story of Amazon in 10.55 minutes. Brand = Promise + Performance. Amazing; Bezos build it from zero to 1.6T$ market cap, turning cost centers into profitable businesses, serving 80% of the US housholds, lifting minimum wage from 10 to 15$…. Play the long game and think of every day as Day 1.

What Jeff said when he decided on the name Amazon; “This is not only the largest river in the world, it’s many times larger than the next biggest river. It blows all rivers away.”

By the way, at RizeClub we love the outtro 🤣. RizeClub is a small closed club of big open minds; diverse, curious, capable and caring people, with the sole purpose to support all members to #RiseTogether.

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