We just love the name of this company; OUTBRAIN, could have been dreamed up by us. Here’s the latest content marketing insight by OUTBRAIN’s Gilad de Vries:

Content marketing continues to mature and is now used by over 85% of all marketers (B2B and B2C). But with that maturity comes the hard realization that to reach meaningful results — for example, a significant lift in site visitors, increase in conversions or in brand perception — we need to continue invest, learn, and improve.

Content marketing is not a magic wand that solves all business challenges. It’s a daily struggle that requires tremendous investment. CMI’s Joe Pulizzi, referring to Gartner’s Hype Cycle, has said the industry is in the middle of “downhill slide into a trough of disillusionment.” Click here to read more…

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