“My vision for the company never wavered. I wanted to create the finest Indian beer and sell it everywhere. With determination, my team and I turned Cobra into a household name in Britain, and that strength of the brand helped us through tough times.
At the same time we’ve been creative and flexible – willing to constantly adapt, learn, grow, and innovate. That’s the heart of successful entrepreneurship: knowing where you want to go but staying open to different ways of getting there”. Cobra – HBR December 2018